FIRM

FIRM

FIRM

Different. By Design.

In a world of cookie-cutter, we chose a different path. Similar to your story?

Every transformational software company starts with a founder who sees what others miss - a critical problem, an elegant solution, and the determination to build something that lasts.

The most promising opportunities today exist where proven business models meet emerging technological capabilities. Companies that have mastered the fundamentals - deep customer relationships, sustainable economics, mission-critical positioning - can now amplify their strengths in ways previously unimaginable.

Verticor was founded to partner with these exceptional builders at this pivotal moment with AI. We provide the capital, expertise, and advanced tools to help leaders extend their market reach, deepen their customer impact, and build the enduring legacies they envision.

FOCUS

FOCUS

FOCUS

Who We Partner With

We partner with disciplined entrepreneurs who are building enduring, profitable software companies. For us, a great partnership starts with these fundamentals:

Mission-Critical B2B Software

Solutions that customers depend on for core business operations

Vertical Market Focus

Solutions that customers depend on for core business operations

North American Headquarters

Solutions that customers depend on for core business operations

$2M-$30M Annual Revenue

Solutions that customers depend on for core business operations

>90% Net Revenue Retention

Solutions that customers depend on for core business operations

Bootstrapped Heritage

Solutions that customers depend on for core business operations

Multiple Levers for Growth

Solutions that customers depend on for core business operations

TEAM

TEAM

TEAM

Your 10x Partner

Anthony Odie

Founder & Partner

Anthony launched Verticor in late 2024 and spent the last year building its core differentiator: proprietary, AI-driven frameworks designed to accelerate growth for B2B software companies.

Previously, Anthony was a software investor with TA Associates, where he supported several vertical software investments like Technosylva, LeadVenture and Confluence. Before TA, Anthony was a private equity investor with H.I.G. Capital and began his career in M&A and restructuring investment banking at Greenhill & Co. Anthony received his BBA in Finance from Baruch College (CUNY).

We have a network of seasoned operating advisors that are ready to provide insights, guidance and best practices for our investments.

APPROACH

APPROACH

APPROACH

How We Partner

No rigid playbooks.

No BS.

Just a relentless focus on your goals.

Operator’s Mindset, Amplified by AI

Think of Verticor as your in-house AI co-pilot. Our proprietary engine was built to synthesize a universe of data – from market trends and benchmarks to operating tactics – delivering the insights of an entire consulting team, in a fraction of the time. We deploy this engine to help you build smarter, turning data into a decisive advantage across your entire business, from go-to-market strategy to product roadmap.

  • Go-to-Market Acceleration

  • Predictive Customer Retention

  • Competitive Pricing & Packaging

  • Data-Driven Market Expansion

  • Product Strategy

  • Software Development

  • UI/UX Modernization

  • Intelligent Security & Compliance

  • SaaS Transition

  • Recruiting & Training

  • AI-Enabled Financial Reporting

  • Strategic M&A

FAQ

FAQ

FAQ

Let's Leave it All on the Table

Answering the tough questions founders have when considering a partnership.

What's your actual track record? You're a new firm.

You're right—Verticor is new, but I'm not. I've spent years investing, advising and learning from the best. I’ve helped deploy and realize hundreds of millions of dollars. I started Verticor to build something different: a modern, focused firm that trades bureaucracy for speed and execution. My track record is built on a deep understanding of vertical software, a willingness to put my own capital to work alongside yours, and a transparent process. Talk to us for 30 minutes—you'll know if we know what we're doing.

Can a solo GP really provide the support I need?

This is by design. You're not partnering with several separate teams with dated playbooks; you're partnering directly. This ensures speed, conviction, and a single point of accountability. I'm supported by a dedicated network of seasoned operating advisors—CEOs, CTOs, and GTM leaders—who are selectively engaged to serve on your board / provide specific, hands-on expertise where and when you need it most.

What does the process actually look like?

It starts with a simple, human conversation to see if we connect. From there, we move at your pace. Diligence shouldn't be painful; our process leverages AI to be fast, focused, and transparent. We deal honestly and understand no business is perfect. Our goal is to get to a "yes" or "no" quickly and respectfully.

I want to de-risk, but I'm not ready to leave. How does that work?

We structure flexible deals that can help you secure your family's future while retaining meaningful ownership and continuing to lead the company. We’re here to support your vision for the next chapter of growth, not to push you out the door.

How does AI actually help my business?

It's a practical toolkit, not abstract hype. For leadership, it’s a strategic lens—using data to find market blind spots, optimize pricing, and validate your gut instincts with incredible precision. For your team, it’s a productivity engine—an assistant that can amplify coding, instantly draft a response to a customer support ticket, or analyze sales data to personalize an outreach email in seconds. The result is a more agile and effective organization, from the C-suite to the front lines. Our entire approach is to use AI to amplify your existing talent. We'll show you the actual tools and outputs—no smoke and mirrors.

How would my day-to-day really change?

Our role is to be a strategic partner, not a micromanager. You continue to run the daily operations. We will help enhance your processes and then engage at a strategic level—typically in board meetings and regular check-ins—to help you set goals, tackle major challenges, and leverage the full potential of our resources and AI toolkit. Think of us as a resource, not a reporting burden.

How do I know you’ll protect my company’s team and culture?

Your culture and team are your company's most valuable assets, and the reason for your success. We start every partnership by listening and learning what makes your team tick, so we can build around your unique values, not force a generic playbook onto your business. We will work together to level up the team by identifying skills gaps and making strategic hires, but those decisions will always be driven by opportunity, not arbitrary, spreadsheet-driven cost-cutting.

Where does your funding come from? Is it a traditional private equity fund?

We operate with a modern, independent sponsor model, which gives us the flexibility to tailor every aspect of a deal—from capital structure to timeline—to what’s best for your business. Our capital comes from a dedicated network of family offices, successful entrepreneurs and investors who invest on a deal-by-deal basis. This means you not only get a flexible partner, but you also gain access to a network that understands what it takes to build an enduring company and are fully aligned on your long-term success.

What's your actual track record? You're a new firm.

You're right—Verticor is new, but I'm not. I've spent years investing, advising and learning from the best. I’ve helped deploy and realize hundreds of millions of dollars. I started Verticor to build something different: a modern, focused firm that trades bureaucracy for speed and execution. My track record is built on a deep understanding of vertical software, a willingness to put my own capital to work alongside yours, and a transparent process. Talk to us for 30 minutes—you'll know if we know what we're doing.

Can a solo GP really provide the support I need?

This is by design. You're not partnering with several separate teams with dated playbooks; you're partnering directly. This ensures speed, conviction, and a single point of accountability. I'm supported by a dedicated network of seasoned operating advisors—CEOs, CTOs, and GTM leaders—who are selectively engaged to serve on your board / provide specific, hands-on expertise where and when you need it most.

What does the process actually look like?

It starts with a simple, human conversation to see if we connect. From there, we move at your pace. Diligence shouldn't be painful; our process leverages AI to be fast, focused, and transparent. We deal honestly and understand no business is perfect. Our goal is to get to a "yes" or "no" quickly and respectfully.

I want to de-risk, but I'm not ready to leave. How does that work?

We structure flexible deals that can help you secure your family's future while retaining meaningful ownership and continuing to lead the company. We’re here to support your vision for the next chapter of growth, not to push you out the door.

How does AI actually help my business?

It's a practical toolkit, not abstract hype. For leadership, it’s a strategic lens—using data to find market blind spots, optimize pricing, and validate your gut instincts with incredible precision. For your team, it’s a productivity engine—an assistant that can amplify coding, instantly draft a response to a customer support ticket, or analyze sales data to personalize an outreach email in seconds. The result is a more agile and effective organization, from the C-suite to the front lines. Our entire approach is to use AI to amplify your existing talent. We'll show you the actual tools and outputs—no smoke and mirrors.

How would my day-to-day really change?

Our role is to be a strategic partner, not a micromanager. You continue to run the daily operations. We will help enhance your processes and then engage at a strategic level—typically in board meetings and regular check-ins—to help you set goals, tackle major challenges, and leverage the full potential of our resources and AI toolkit. Think of us as a resource, not a reporting burden.

How do I know you’ll protect my company’s team and culture?

Your culture and team are your company's most valuable assets, and the reason for your success. We start every partnership by listening and learning what makes your team tick, so we can build around your unique values, not force a generic playbook onto your business. We will work together to level up the team by identifying skills gaps and making strategic hires, but those decisions will always be driven by opportunity, not arbitrary, spreadsheet-driven cost-cutting.

Where does your funding come from? Is it a traditional private equity fund?

We operate with a modern, independent sponsor model, which gives us the flexibility to tailor every aspect of a deal—from capital structure to timeline—to what’s best for your business. Our capital comes from a dedicated network of family offices, successful entrepreneurs and investors who invest on a deal-by-deal basis. This means you not only get a flexible partner, but you also gain access to a network that understands what it takes to build an enduring company and are fully aligned on your long-term success.

What's your actual track record? You're a new firm.

You're right—Verticor is new, but I'm not. I've spent years investing, advising and learning from the best. I’ve helped deploy and realize hundreds of millions of dollars. I started Verticor to build something different: a modern, focused firm that trades bureaucracy for speed and execution. My track record is built on a deep understanding of vertical software, a willingness to put my own capital to work alongside yours, and a transparent process. Talk to us for 30 minutes—you'll know if we know what we're doing.

Can a solo GP really provide the support I need?

This is by design. You're not partnering with several separate teams with dated playbooks; you're partnering directly. This ensures speed, conviction, and a single point of accountability. I'm supported by a dedicated network of seasoned operating advisors—CEOs, CTOs, and GTM leaders—who are selectively engaged to serve on your board / provide specific, hands-on expertise where and when you need it most.

What does the process actually look like?

It starts with a simple, human conversation to see if we connect. From there, we move at your pace. Diligence shouldn't be painful; our process leverages AI to be fast, focused, and transparent. We deal honestly and understand no business is perfect. Our goal is to get to a "yes" or "no" quickly and respectfully.

I want to de-risk, but I'm not ready to leave. How does that work?

We structure flexible deals that can help you secure your family's future while retaining meaningful ownership and continuing to lead the company. We’re here to support your vision for the next chapter of growth, not to push you out the door.

How does AI actually help my business?

It's a practical toolkit, not abstract hype. For leadership, it’s a strategic lens—using data to find market blind spots, optimize pricing, and validate your gut instincts with incredible precision. For your team, it’s a productivity engine—an assistant that can amplify coding, instantly draft a response to a customer support ticket, or analyze sales data to personalize an outreach email in seconds. The result is a more agile and effective organization, from the C-suite to the front lines. Our entire approach is to use AI to amplify your existing talent. We'll show you the actual tools and outputs—no smoke and mirrors.

How would my day-to-day really change?

Our role is to be a strategic partner, not a micromanager. You continue to run the daily operations. We will help enhance your processes and then engage at a strategic level—typically in board meetings and regular check-ins—to help you set goals, tackle major challenges, and leverage the full potential of our resources and AI toolkit. Think of us as a resource, not a reporting burden.

How do I know you’ll protect my company’s team and culture?

Your culture and team are your company's most valuable assets, and the reason for your success. We start every partnership by listening and learning what makes your team tick, so we can build around your unique values, not force a generic playbook onto your business. We will work together to level up the team by identifying skills gaps and making strategic hires, but those decisions will always be driven by opportunity, not arbitrary, spreadsheet-driven cost-cutting.

Where does your funding come from? Is it a traditional private equity fund?

We operate with a modern, independent sponsor model, which gives us the flexibility to tailor every aspect of a deal—from capital structure to timeline—to what’s best for your business. Our capital comes from a dedicated network of family offices, successful entrepreneurs and investors who invest on a deal-by-deal basis. This means you not only get a flexible partner, but you also gain access to a network that understands what it takes to build an enduring company and are fully aligned on your long-term success.